Everything You Need to Know About Private Label Foundation

Starting your own private label beauty line can be a daunting task. There are so many things to consider, from the products you want to sell to the packaging and branding. In this article, we will walk you through the process of starting a private label foundation product from scratch. We’ll discuss the different options you have for products, types of foundation, packaging, and our processes. Let’s get started!

Production of Private Label Foundation

Before you start private labeling, it’s important to know what type of private label foundation is right for your business. What are the ingredients? Do you want an all-natural or synthetic formulation? Is there a specific color that would work best with your product line and brand image?

There are a few different ways to produce a private label foundation product:

Contract manufacturing

This is the most common way to produce private label products. A contract manufacturer will produce your product according to your specifications.

In-house production

If you have the necessary equipment and staff, you can also produce private label products in-house.

Outsourced production

You can also outsource production to a third party. This can be a good option if you don’t want or need to produce the product yourself.

Once you’ve decided how to produce your private label foundation, it’s time to choose your packaging.

Packaging for Private Label Foundation

When it comes to packaging private label foundation, you have a few different options:

Pre-made packaging

This is the quickest and easiest option, as the supplier will provide ready-made packaging that meets your requirements. Pre-made packaging can be relatively affordable, however, it may not fit your brand image.

Custom packaging

If you want a more unique or customized look, you can opt for custom packaging. This will require more time and effort from both you and the supplier, but it can be worth it if you want to create a specific look or feel for your product line.

Different Types of Private Label Foundation

When it comes to private label foundation, there are three main types:

Powder Foundation

This is a lighter version of foundation and can be applied with either your fingers or a brush. It’s good for people who have oily skin because it doesn’t clog pores as much as liquid foundations do. A powder foundation is a pressed powder that comes in a compact case. It’s perfect for on-the-go applications and provides medium to full coverage.

Liquid Foundation

This is the most common type of private label foundation and can come in a variety of formulations. With liquid foundation, you can achieve a flawless finish without any signs that it’s even on your skin. The base of the product often includes a water-in silicone mixture and other ingredients like dimethicone to provide an ultra-smooth application for avid users who want maximum coverage with minimalistic looks.

Cream Foundation

A cream foundation provides medium to full coverage and it’s perfect for those with dry or sensitive skin and can be used as an all-over face makeup, concealer, highlighter, contour powder, blush/bronzer combo.

Now that you know the different types of private label foundations, it’s time to decide which private label manufacturer is right for your business.

3 Key Points of Private Label Foundation Production

When it comes to private label foundation, there are three key points to keep in mind:

1. Decide on the Right Type of Foundation to Manufacture

There are three types of private label foundation products that you can choose from- liquid, powder, and cream. You will need to decide which type of foundation is right for your business and then look for a reliable manufacturer who is experienced in producing your chosen foundation.

2. Aim for Optimal Quantity

The more you order, the lower the production cost would be. However, it’s important to remember that you don’t want to end up with more products than you can sell. Aim for the optimal quantity so that you can get the best price per product while still leaving room for future growth. This is particularly true if you are a new player in the market with a limited market and consumer information. Talk to us and find the optimal number of units required to meet your budget.

3. Choose an Experienced Manufacturer

Deciding on a private label manufacturing company is just as important as deciding what type of private label foundation you want to make. A reliable and experienced private label manufacturer can be an excellent partner to help your brand grow. It is imperative that you choose one with integrity and a strong reputation in order for them not only to produce high-quality products but provide exceptional customer service.

Our Process of Private Label Foundation Manufacturing

1. Hearing/Consultation

At OEM Co. Ltd, we will kick off an initial discussion and consultation with you, to discuss what type of private label foundation you want, how many units you are looking for, and which ones are most popular among consumers in your target market.

2. Prototype production

Prototypes are created in the laboratory according to your product concept. Prototypes will be up for about 14 days for new requests and about 7 days for remakes.

3. Quotation

A detailed quotation will be submitted for your review and approval, based on your preferred quantity, volume, trade terms, etc.

4. Ordering

Once the quotation has been endorsed, you will need to issue us an official Purchase Order.

5. Production & Delivery

When we receive your order confirmation, the production process starts immediately. We carry out thorough inspections of each product to make sure they meet our high standards before delivering them on time and precisely as requested!


It may be a long and challenging process to make a private label foundation but it is one that will pay off in the end when you see your private label product in the hands of target consumers.

If you want to create your personal private label foundation, OEM Co., Ltd is here for you! We offer high-quality private label foundation production services that you can trust. With over a decade of experience in the industry, we are confident in our ability to provide you with products that meet your specific needs and requirements. Contact us today to learn more about our private label manufacturing services.



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