A Brief Explanation of Cleansing OEM in Japan

Cleansing is one of the essentials for people who wear makeup. It is also a fact that they are also an important part of the first step of skin care process of many people.

In past, cleansing products were mainly oils. However, innovations happened and different types of cleansing products such as lotions and balms, etc. took their places in the market.

In this article, we will briefly explain the general types of cleansing products and share a few key points to keep in mind when consulting an OEM company in Japan.

Types of Cleansing Products

There are many different types of cleansing products in the market, each having its own strong and weak sides.

We will categorize them into 8 different categories based on Japanese market.

Types of Cleansing Products
  1. Cleansing Oil
  2. Cleansing Liquid
  3. Cleansing Gel
  4. Cleansing Milk
  5. Cleansing Lotion
  6. Cleansing Balm
  7. Cleansing Sheet
  8. Cleansing Foam

Cleansing Oil

Cleansing oils consist of the very same oils used to form makeup products. They blend very well with with makeup material and take them off rather rapidly.

They are also very effective to take off heavy makeup but they can also be heavy on the skin.

Cleansing Liquid

These are oil-free liquid-type cleansers. They are not very far from oils in terms of effectiveness while being considerably easier on the skin.

Cleansing Gel

They are known for their soft texture and are easy on the skin.

Oil-based and water-based options can be found in the market. The oil-based one is more effective, however, the water-based option makes more sense for people who wear light makeup.

Cleansing Milk

Their biggest advantage is easiness on the skin. Since it is a little bit weak in terms of cleansing, it is more suitable for light or natural makeup.

Cleansing Lotion

They are preferred by people who want to save time and use these also as skin care lotions.

Cleansing Cream

Cleansing creams are stronger than milks and weaker than oil and liquid cleansers.

They hold a good balance of oils and surfactants which results in a good cleansing effect and soft feeling on the skin.

Cleansing Balm

They have a unique feeling on the skin as it is still moist even after washing it off.

As they can both be very strong as cleansers yet still easy on the skin, they are gaining popularity and more balms are hitting the shelves every day.

Cleansing Sheet

Cleansing sheets are the most practical on the list, as all it takes is to hold one in your hand and wipe your face. However, you need to apply pressure and rub it over your face to make the most out of it. This may cause skin problems for some people.

Cleansing Foam

These could be the easiest on the skin and they are fairly effective. They often tend to contain “beauty components” in their formulations.

Containers Types for Cleansing Products

Cleansing products have different types of containers based on what type of cleansers they are.

Pomp Bottle

Cleansing oils mostly use this type of packaging. Pompless bottles exist too but they are not as preferred because of the lack of practicality.


Cleansing milks and gels mostly come in tubes. One advantage they have is the low cost of manufacturing.


Cleansing creams and balms use jar-type containers. Balms often come with a spatula as well, due to their dense texture.


Cleansing foams use aerosol cans as required to make the form of foam.

Commonly Used Cleansing Ingredients in OEM

Amongst all these different types of cleansing products, cleansing oils are still on top.

For this, we will be looking particularly into the ingredients used in cleansing oils in the Japanese market.

We can divide cleansing oils into 3 different categories.

Plant-derived oils

These are the oils that are easiest on the skin. As they are plant-based, they are considered natural, healthy, and preferred by many people.

  • Olive oil
  • Sunflower seed oil
  • Meadowfoam oil
  • Macadamia oil
  • Corn oil
  • Rice bran oil
  • Avocado oil

Ester-based oils

Ester-based oils do not oxidize too easily and they blend well on the skin. However, their cleansing properties could be too strong for people with sensitive skins.

  • Cetyl Ethylhexanoate
  • Isopropyl Palmitate
  • Ethylhexyl Palmitate
  • Isopropyl Myristate
  • Triethylhexanoin

Mineral oils

These are the lowest-cost oils with cleansing properties. However, they also free the skin from natural oils which may result in dryness.

Also, it is a fact that more and more people try to stay away from mineral oils nowadays.

  • Isohexadecane
  • Hydrogenated Polyisobutene
  • Squalane

Important Points When Making Your Own Cleansing OEM Product in Japan

When you want to make your own OEM products, regardless of what type of products, you want to ask as many companies as possible.

As every company is limited to a certain type of products, we believe you should keep these 2 points in mind when consulting them.

1 – Decide what type of cleanser you want to produce

As there are many different types of cleansers, you want to know what you need in order to find the best possible manufacturer for your product.

Different factories specialize in different types of products and it is important whether or not they have enough experience with the exact type of product you want.

2 – Know your ingredients

As you want your product to be special, you may want to know what you want to put inside the product. Do your research and see the options.

You can use this information as a reference when choosing your OEM partner as different companies have different manufacturing practices and ingredient inventories.


In this article, we shortly explained cleansing product types manufactured by Japanese OEM companies and briefly introduced 2 key points we think are beneficial to keep in mind.

We hope this was helpful. Please feel free to send your inquiries to us via the button below.



Download OEM eBook

Cosmetic OEM Lab

See More

For further information, please contact us.

Inquiries via Home Page

Inquiries via Phone

03-6384-4817 (Reception hours: Weekdays 9: 00-17: 00 JST)