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What are Men’s grooming trends
What are Top men’s grooming trends this year
In the past, grooming and skincare were often seen as something exclusively for women. However, that perception has changed dramatically. Today, more and more men are becoming conscious of their appearance and are actively engaging in grooming routines using a wide range of products—from facial cleansers to serums, hair styling items, and even makeup.
One of the major turning points was during the COVID-19 pandemic, when many people spent more time at home. With extra time to spare, men began exploring self-care and grooming, leading to a surge in interest and sales of men’s grooming products. As a result, the demand has significantly increased and continues to grow.
In this article, I’ll share an overview of current men’s grooming trends, break down the key categories of grooming—such as skincare, haircare, beard care, and fragrance—and explain how each category is evolving. Finally, if you’re considering launching your own men’s grooming line, I’ll offer some important tips on how to choose the right OEM manufacturer to help you bring your brand to life.
Let’s get started!
Contents
Simply, what is men’s grooming? Although you might hear this term quite often, you may not fully understand what it means. Therefore, in this section, I will explain the meaning of men’s grooming in a simple and clear way.
The word “grooming” originally comes from the idea of caring for one’s hair or fur. When it comes to men’s grooming, it generally refers to the overall care of a man’s appearance — including things like haircuts, body hair maintenance, skincare, body odor control, and even nail care. In short, it covers a wide range of personal hygiene and grooming routines aimed at enhancing one’s look and cleanliness.
When people hear the term grooming, many may associate it with grooming salons or professional barbershops where services like shaving, haircuts, or facial treatments are done. However, the modern men’s grooming trend has shifted significantly. Nowadays, a growing number of men are choosing to take care of their grooming routines at home.
This shift is largely driven by the increasing availability of high-quality grooming products — from skincare to haircare to personal hygiene tools — that are easy to use and effective. With more awareness around self-care and appearance, the men’s grooming market is expanding rapidly, and at-home grooming has become both a practical and popular option.
In recent years, we’ve witnessed a quiet revolution taking place in the men’s personal care aisles — and by 2025, this transformation has become clearly visible. What was once considered a niche or secondary market has now evolved into a dynamic, high-growth category fueled by innovation and increasing demand. The global men’s grooming sector is no longer on the sidelines — it has become a mainstream, high-value market segment with strong long-term growth potential.
So, what’s behind this surge in popularity?
Much of this shift is driven by Gen Z and millennial consumers, who no longer view grooming as just a matter of hygiene. Instead, it has become a form of self-expression, identity, and self-respect. Today’s male consumers are actively seeking products that not only address specific concerns but also support their lifestyle and long-term wellness. Whether it’s preventing acne or helping the skin recover after a workout, men now expect visible results, improved texture, and lasting benefits.
The outdated stereotype that skincare is only for women is rapidly fading. In its place, a new cultural message has emerged — one that positions grooming as a reflection of discipline, health, and success.
The acceleration of this trend has also been powered by the rise of digital behavior and modern lifestyles. With the growth of e-commerce, men can now research and purchase grooming products privately and conveniently. They benefit from access to online reviews, tutorials, and personalized recommendations — all of which are shaping a more informed and confident generation of male consumers.
After explaining the basic information about men’s grooming, let me now share more detailed insights into each category. Understanding these categories and the recommended ingredients for each product may be helpful for you.
Makeup products are probably the most common items associated with personal care, but skincare is just as important — not only for women but also for men.
There are structural and physiological differences between male and female skin.
Generally, men’s skin is about 0.5 mm thicker than women’s and has a rougher texture, which makes pores appear more noticeable. Men also produce more sebum than women, leading to oilier skin. However, they experience a higher rate of transepidermal water loss (TEWL), which means their skin often has less moisture despite being oily.
In other words, men’s skin is complex — it tends to be both oily and dry at the same time.
For this reason, skincare is essential for men as well as women.
For skincare items, you could manufacturemanufacturer lotion, serum, crea, face wash, sheetmask, sunscreen, etc Here are some ingredients tips!
Beard care is essential and should never be skipped. Regular cleansing and moisturizing not only keep your beard looking its best but also help prevent dandruff, dryness, and irritation. Maintaining a clean and well-hydrated beard promotes healthy skin underneath and reduces itchiness and discomfort.
For beard care items, you could manufacturemanufacturer beard wash, beard, oil, wax etc Here are some ingredients tips!
Next is hair care.Men’s scalps are prone to both oiliness and dryness, and their hair tends to thin more easily than women’s. In fact, the moisture content of male scalp skin is only about one-third that of females — a condition that applies not only to the scalp but also to male skin overall.
Proper care is essential — cleansing to remove buildup and providing adequate moisture to maintain a healthy scalp and strong, voluminous hair.
Here are some tips!
In addition to the men’s grooming items I’ve already shared, there are several other popular categories worth noting. Products like fragrances, deodorants, and other odor-care items are essential components of many men’s daily routines. These items not only help manage body odor but also enhance overall personal hygiene and confidence.
With growing interest in self-care and wellness, men are increasingly seeking products that offer both functionality and a refined grooming experience. This presents a great opportunity to introduce high-quality, well-formulated products tailored to their specific needs.
In the final section, I’d like to share some tips on how to choose the best manufacturer for your men’s grooming products. Understanding these points will help you make informed decisions and ensure a smoother, more efficient process!
The term “cosmetics” covers a wide range of products, including skincare, makeup, hair care, and many more. Within skincare alone, there are countless product types such as creams, lotions, serums, and beyond. Even within creams, you’ll find variations like anti-aging creams, moisturizing creams, organic creams, and others.
Applying this same logic across all cosmetic categories reveals that hundreds of different products exist, each requiring distinct manufacturing methods.
Because of this complexity, it’s unrealistic to expect a single cosmetic OEM manufacturer to expertly produce every type of product. While this may seem obvious, many overlook an important point: having the capability to make a product doesn’t always mean excelling at it.
For example, a manufacturer that specializes in lotions and serums might struggle to produce high-quality creams or perform poorly with color cosmetics.
If you’re seeking a one-stop manufacturer for a variety of product types, it’s wise to select a company that possesses a broad range of expertise and resources.
While many Japanese cosmetic OEM companies with English websites have some experience exporting products internationally, the depth and scope of that experience can vary significantly between companies.
For instance, an OEM that has only exported within the Asia-Pacific region may face numerous unexpected challenges when attempting to export to Europe.
It’s difficult to guarantee whether such a company can handle the extensive documentation and regulatory requirements demanded by the EU market.
Therefore, having general export experience is valuable, but it’s equally important to confirm whether the company has dealt with cases similar to your specific needs.
Of course, everyone has a first time for everything, and with dedication and effort, challenges can be overcome. However, if you are unable or unwilling to take risks, this factor should be carefully considered when choosing a partner.
Most people prefer to start with small quantities, which makes sense since ordering 10,000 units without knowing the outcome is risky.
Large companies usually order in bulk to reduce the cost per unit, but many entrepreneurs want small, affordable minimum order quantities (MOQs). The question “What is your MOQ?” is one of the most common we hear.
The reason few companies offer low MOQs is that the effort involved—planning, paperwork, and production setup—is almost the same whether making 100 or 10,000 units. Producing small batches can be inefficient for factories geared toward large-scale production.
However, some companies accept small orders as an investment for future growth or to fill gaps between larger runs.
If low MOQs are important to your business, be sure to check how the manufacturer handles small orders. It’s not just about the MOQ number, but also how much care and attention they dedicate to your products.
In today’s article, we covered the fundamentals of men’s grooming and highlighted the growing demand in this market. Understanding these basics is essential and will definitely help you succeed in developing and marketing your products effectively.
We also introduced some key ingredients that work well in men’s grooming items. Of course, these are just a few examples—there are many other options available. If you share your specific requirements and goals with us, we would be happy to recommend the best ingredients and formulations tailored to your needs.
By staying informed and working with the right partners, you can confidently create products that meet the evolving preferences of today’s male consumers and build a successful business in this expanding category.
For further information, please contact us.
