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Awareness for hair and scalp care has been increasing continuously around the world and hair growth products were no exception to this.
In this article, we will explain the benefits of developing your own hair growth OEM product, along with details such as MOQ and cost.
Contents
Although this section will mainly focus on the Japanese market, it could be useful in terms of giving you a general idea.
Hair growth products are currently standing out as high demand & high price products in the domestic market.
As well as cosmetics products in general, the demand for hair growth products has been increasing in recent years.
According to the Ministry of Health, Labor and Welfare’s Pharmaceutical Affairs Industry Production Dynamics Survey, the production value of “hair growth products” in 2019 was about 45.4 billion Japanese Yen (up 35% increase from the previous year).
Although there is demand from women as well, it can be said that the ratio of men is significantly higher due to the fact that many men are suffering from thinning hair.
If you happen to visit Japanese drug or cosmetics stores, it’s very noticeable that hair growth products are priced much higher than other hair care products such as shampoos.
This does not mean that there are no competitively priced products. However, a vast majority of products are priced anywhere between 3,000 Yen and 15,000 Yen. The price range with most products is 6,000-8,000 Yen.
Hair growth products have higher production costs than other hair care products as well. However, their ability to be marketed with high prices make up for this as they are one of the most profitable ranges of products in the whole cosmetics market.
In this section, we will be explaining minimum order quantity (MOQ) for hair growth products in Japan.
Judging from our experience, most OEM factories in the country take orders from 100 kg total bulk amount. In case each unit is 200 g, the MOQ of the final outcome would be 500 products.
However, the MOQ for packaging materials, etc. are often 1,000, and those that are available from 500 pcs tend to be very expensive. For this reason, we recommend our clients to start with 1,000 pcs.
Let’s take a look at the costs of developing your hair growth OEM product with a Japanese company.
| Quantity | 50ml | 80ml | 120ml |
| 1,000 pcs | 870 JPY | 920 JPY | 990 JPY |
| 3,000 pcs | 740 JPY | 790 JPY | 860 JPY |
| 10,000 pcs | 670 JPY | 720 JPY | 790 JPY |
*Plastic container, 1-color print, off-the-shelf formulation
Lastly, we would like to explain why we think we could be a good fit for you centered around 3 topics.
In OEM Co., Ltd., we have accumulated a track record and know-how of manufacturing various hair care products such as shampoos and conditioners in addition to hair growth products for many years.
This experience enables us to propose a large number of products from our off-the-shelf formulations, as well as develop original formulations based on the unique needs of each client.
Our parent company mainly focusing on hair and scalp care products, we also pay exceptional attention and effort in this field.
We are able to propose formulations of originality such as those containing the hair-growth ingredient “Chaga mushroom” discovered by our parent company Svenson Co., Ltd. as a result of collaborative research with the Tokushima University in Japan.
As we understand the risks to start a new business and create a new brand, we do our best to offer our help to those who want to start with small quantities.
Since we have been a company that has always had clients who start and continue with small quantities, we have the flexibility and means to offer a wide range of products at reasonable costs.
In this article, we tried to explain the general details, minimum order quantities, and costs of producing hair growth OEM products in Japan.
We are looking forward to hearing your inquiries regarding hair growth or any other hair care products.
For further information, please contact us.