How to make private label herbal products?

Why private label herbal products are popular?
What kind of private label herbal products can we make?
What kind of herb ingredients are good for private label herbal products?

Since ancient times, humans have used herbs as “medicinal herbs” to maintain health in the face of illness and injury.
In Japan, herbal products are not considered pharmaceutical products under the Pharmaceutical Affairs Law. However, many foreign countries have approved them as medicines and are using them as prescription drugs.

These days, the demand for herbal products is increasing due to a lot of reasons, such as their naturalness, and effectiveness. Compared to before, it is quite obvious that using natural ingredients can be a strength when you create skincare products.
In this article, I would like to give you some main effectiveness of herbs and some good herb for skincare products.
Let’s get started.

Effects that can get from private label herbal products

By using herbs, there are so many effects you can expect. You may have the image that herbs are good for sensitive skin, less stressful to the skin, etc., because they are naturally derived, and you are right but let me explain them more in detail.
Here are some potential effects that can be derived from private label herbal products:


The herb contains a mucilaginous component that moisturizes dry skin and also it has an anti-inflammatory effect that soothes inflamed skin such as acne and sunburn. They are non-irritating and can be used safely on inflamed, trouble-prone skin.

Some herbal teas are good for reducing inflammation inside the body as well as on the skin, so they are overall good at calming.


It’s a bit of a similar effect to the above, but the herb is also known as hypoallergenic.
Depending on the product, however, if only 100% natural herbs are used, the cosmetics are natural because they do not contain preservatives or other additives. Because of that, they are less irritating and gentler on the skin, and they can be used safely by people with sensitive skin or skin problems such as itching.

Centella Asiatica (Cica) and Houttuynia Cordata Extract (Dokudami), now used in all kinds of skin care, are famous for their hypoallergenic properties. I think it is easy to use for atopic and other skin conditions.


Various studies are constantly being conducted on herbs, and it seems that they are also known to be highly moisturizing.

For example, chamomile and thyme extracts have been found to increase the amount of NMF produced by the skin and to strengthen the cells inside of the skin, and combining chamomile and thyme extracts has also been found to enhance these effects.

Herbs are more famous with tea but sounds like using herbs as skincare ingredients is also good. However, it’s important to note that individual experiences may vary, and the effects of herbal products can depend on factors such as dosage, individual physiology, and the quality and purity of the ingredients. It’s always advisable to consult with a healthcare professional before starting any new herbal product, especially if you have underlying health conditions or are taking medications.

Ingredients tips for private label herbal products

In this section, let me share some actual name of herbs that has good reputations as skincare ingredients. There are so many, but let me focus on these four today.


Rose could be one of the most popular herbs. Rose has a calming effect, and its graceful fragrance calms the mind and relaxes the body and mind.
This herb is said to have a balancing effect on female hormones. It relieves premenstrual irritability, menopausal symptoms, and depression.

For skincare effects information, Rose is rich in vitamin C and polyphenols, which help maintain elastic and beautiful skin, reduce wrinkles, and have other anti-aging benefits.
Don’t you hear “Rosewater” quite often? It is used in a lot of products.


The next one is Lavender, I think you hear this name quite a lot as well as Rose.
Lavender also has a calming effect, relaxing a stressed body and mind and relieving anxiety, tension, and irritability.
It also has anti-inflammatory properties and is said to soothe skin inflammation and aid in tissue recovery. For this reason, lavender is also used in skincare products.


Nettle has the effect of promoting blood circulation and is said to be effective for early recovery from injuries, rheumatism, gout, and arthritis. Being rich in vitamins and iron, it is also effective in preventing anemia. It increases the blood supply and purifies its pollution.

In addition, the antihistamine component in nettle is said to relieve allergy symptoms such as asthma and hay fever.

It contains vitamins such as beta-carotene, vitamin C, and folic acid, minerals such as iron, calcium, and magnesium, and a variety of nutrients such as chlorophyll and flavonoids. It gives luster to hair, helps with dandruff and hair loss, and has a soothing effect on the skin.


Mugwort, it is also called as the queen of herbs and it has a lot of beauty effects.

Mugwort has a detoxifying effect because it is a diuretic and helps the body eliminate unwanted waste.

Another main effect is skin aging care. It is known that the cells that make the skin are oxidized by various factors such as aging and UV rays and it is inevitable. Since mugwort is rich in β-carotene, vitamin C, and other nutrients with antioxidant properties, it’s good for aging care and keeps your skin young.

What kind of private label herbal products are available?

Now we know what kind of effects we can expect by using herbal products so let’s talk about what can you make with them.
Since there are so many types of products, it is important to decide which herb you want to use and which items you are going for.

Basic skincare products

As you may already know, skincare is the easiest way to start your herbal private products, such as lotion, serum, cream, sheet mask, etc.

There are so many herbs you can use besides the herbs I mentioned above. For example,
Aloe Vera is known for its soothing and moisturizing properties, and its often used to calm irritated skin, heal sunburns, and provide hydration. Another example is Green Tea. Green tea is rich in antioxidants, which can help protect the skin from environmental damage. It may also have anti-aging properties and can be beneficial for reducing inflammation.

If you have specific ideas about your product’s effects, by telling them, the manufacturer can suggest you best herbal ingredients.

Hair care products

Herbs are not only beneficial for skincare but also for hair care. They can be used in various forms, such as herbal extracts, essential oils, or as ingredients in hair care products. Here are some herbs commonly used in hair care.

For example, peppermint oil has a cooling and invigorating effect on the scalp. It can help stimulate hair growth, relieve itchiness, and provide a refreshing sensation. Peppermint oil is often used in shampoos or scalp treatments.

The next example is Hibiscus. Hibiscus is a popular herb for hair care, especially in Ayurvedic traditions. It can help nourish the hair, promote hair growth, and prevent premature graying. Hibiscus also provides natural conditioning properties.

Body care products

When it comes to skin care and hair care, yes. Of course, herbs can be used for body care as well! They can be used in various forms, such as herbal extracts, essential oils, or as ingredients in body lotions, creams, and oils. Here are some herbs commonly used in body care.

The first example is Calendula. Calendula is often used in body care products for its soothing and healing properties. It can help calm irritated skin, reduce inflammation, and promote skin repair.

The next one is Rose. It is often used in body care products for its luxurious scent and skincare benefits. It can help moisturize and hydrate the skin, promote a youthful appearance, and provide a romantic fragrance.


Today, I explained the benefits of herbs that can be used in private label products.
I think the demand for herbs is likely to continue to grow in the future due to the recent trend toward natural products.

As a Japanese company, we can also propose Japanese herbs and ingredients.
If you are interested in it, please contact us!



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