Ingredients Tips! Private Label Eyelash Serum

I want to create private label eyelash serum.
What kind of ingredients are good for private label eyelash serum?
Is it difficult to have my own private label eyelash serum?

Private label eyelash serum is an essential beauty product that helps to enhance the appearance of your eyelashes. It is a popular choice among women who desire long, thick and luscious lashes. This serum contains a variety of ingredients that work together to nourish, strengthen and promote lash growth. In this article, we will discuss some important tips for choosing the right ingredients for your private label eyelash serum.

What Is Private Label Eyelash Serum

In this section, I will first introduce what an eyelash serum is and explain why you should use it!

What Are Them?

Private label eyelash serum is a specialized cosmetic product formulated to enhance lash growth and health. Manufactured by a third-party but sold under a retailer’s or individual’s brand name, these serums often contain nutrients and active ingredients to nourish the eyelashes, making them appear longer, thicker, and more voluminous. The term “private label” refers to the ability of individuals or retailers to personalize the product with their brand, offering a bespoke solution for consumers seeking lash enhancement. It’s an accessible and popular choice within the beauty industry, providing an individualized product with the potential for high profit margins.

Benefits Of Eyelash Serum

Before diving into the ingredients, it is important to understand the benefits of using an eyelash serum. Here are some reasons why private label eyelash serums are gaining popularity among consumers:

  1. ・Nourishes and conditions: The active ingredients in eyelash serums help to nourish and condition the lashes, making them healthier and stronger.
  2. ・Easy to use: Applying eyelash serum is a quick and easy process, making it a convenient addition to your beauty routine.
  3. ・Cost-effective: Private label eyelash serums are generally more affordable than other lash-enhancing options, providing long-term benefits without breaking the bank.
  4. ・Enhances natural lash growth: Unlike false lashes or extensions, eyelash serums    
    work with your natural lashes to promote their growth and enhance their appearance.

Important ingredients to look for

When choosing your private label eyelash serum, there are certain ingredients that you should keep an eye out for. These include:

  • Also known as Vitamin B7, biotin is a key ingredient for promoting healthy hair growth. It helps to strengthen and nourish the lashes, making them less prone to breakage.
  • These amino acid chains help to stimulate lash growth and improve overall lash health.
Hyaluronic Acid
  • This ingredient promotes hydration, keeping the lashes moisturized and preventing them from becoming dry and brittle.
Castor Oil
  • A popular natural ingredient for promoting hair growth, castor oil also works wonders on eyelashes by nourishing and strengthening them.
Vitamin E
  • A powerful antioxidant, Vitamin E helps to protect against damage and promote healthy lash growth.

Is There Any Possible Side Effects

While private label eyelash serums are generally safe to use, it is important to be aware of any potential side effects. Some common side effects may include irritation or redness of the eyes, dryness or flaking of the skin around the eyes, and darkening of the eyelid skin. It is always recommended to do a patch test before using any new product and to consult with a doctor if you experience any adverse reactions.

Tips For Ingredients That Can Work Well In Private Label Eyelash Serum

Here are some of the ingredients I recommend in eyelash serums. Some well-known and others less well-known but still effective. Additionally, there are a variety of other ingredients, but we hope you find them useful.


Peptides help to promote lash growth while hyaluronic acid provides hydration, resulting in longer, stronger, and healthier lashes. Biotin and castor oil are also great additions to any eyelash serum as they nourish and strengthen the lashes, helping them to grow longer and thicker. Additionally, natural ingredients such as Aloe Vera and green tea extract can also provide beneficial results for eyelash health.

Hyaluronic Acid

Hyaluronic acid is a popular ingredient in skincare and cosmetic products for its hydrating properties. When used in an eyelash serum, it can help to prevent the lashes from becoming dry and brittle, promoting healthier and stronger growth.

Vitamin E

As mentioned earlier, Vitamin E is a powerful antioxidant that helps to protect against damage and promote healthy lash growth.

Chaga Extract

Chaga extract is another beneficial ingredient that can be added to private label eyelash serums. This natural extract is rich in antioxidants and has been known to promote hair growth, making it a great addition for enhancing lash health. The parent company of OEM CO. LTD., “Svenson,” has obtained a patent for this ingredient, thereby restricting its exclusive use.

Fees You Need To Consider For Private Label Eyelash Serum

In the last paragraph, I explain the overall costs involved. While there may be additional costs beyond those listed below, having a general idea will be helpful to get started.

Bulk Fee

When creating a private label eyelash serum, you will need to purchase the ingredients in bulk from suppliers. This bulk fee may vary depending on the quantity and quality of ingredients used.

Packaging And Labelling Fee

Apart from the actual product, you will also need to consider the cost of packaging and labelling your private label eyelash serum. This can include bottles, labels, and any other packaging materials needed.

Container Fee

If you choose to use a specific type of container for your eyelash serum, such as a tube or dropper bottle, there may be an additional fee for purchasing these containers.

Shipping Fee

Once your private label eyelash serum is ready, you will need to factor in the cost of shipping it to your desired location. This fee may vary depending on the distance and shipping method used.


Private label eyelash serum is a highly effective and convenient solution for those seeking longer, thicker and healthier lashes. By understanding the benefits and important ingredients to look for, as well as being aware of potential side effects, you can choose the right product for your specific needs. With these tips in mind, you can create the best eyelash serum products!



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