How to Launch a Private Label Face Wash Product: The Ultimate Guide

Are you looking to launch your own private label face wash line? If so, you’re in for a treat. In this article, we will walk you through everything you need to know in order to get started. We’ll cover topics such as choosing the right ingredients, formulating a recipe, branding and packaging your product, and more. So whether you’re a beginner or an experienced business owner, this guide could be a useful source of information.

Different Types and Characteristics of Private Label Face Wash Products

In this section, we will introduce different types of private label face wash products.

Solid type facial wash

Solid type private label face wash products are the most common type on the market. They are composed of a cleanser and an emollient, which is usually a moisturizer. Solid type face washes are generally good for all skin types, but they may be a little too oily for those with oily skin.

Liquid type facial wash

Liquid type private label face wash products are less common, but they offer some unique benefits. For one, they are more likely to contain acne-fighting ingredients. They are also easier to apply, making them ideal for people with sensitive skin. However, liquid type face washes can be more expensive to produce and may not be as shelf-stable as solid type products.

Foam type facial wash

Foam type private label face wash products are a newer innovation in the market. They are composed of a cleanser, an emollient, and a foaming agent. Foam type face washes are ideal for people with oily skin, as they are more likely to be less oily than solid type products. However, they can be more expensive to produce and may not be as shelf-stable as other types of products.

Scrub type facial wash

Scrub type private label face wash products are ideal for people with acne-prone skin. They contain gritty particles that help to remove dead skin cells and dirt from the face, leaving the skin feeling clean and refreshed. Face scrubs exfoliate and buff away dead skin cells to reveal a brighter complexion. It can also remove any excess oils, which can help to reduce the appearance of acne.

Main Ingredients Used in Private Label Face Wash Products

These are some of the main ingredients used in private label face wash products in Japan:

Main Ingredients
  1. Palm Oil
  2. Camellia Oil
  3. Rice Bran

Let’s take a closer look at these ingredients.

Palm Oil

Palm oil is a common ingredient in private label face wash products, as it has many beneficial properties. It is a natural moisturizer, and it also helps to protect the skin from sun damage. Additionally, palm oil is a good source of vitamin E, which is beneficial for the skin. Palm oil is also known to have anti-bacterial and anti-fungal properties, making it an ideal ingredient for private label face wash products.

Camellia Oil

Camellia oil is another popular ingredient for private label face wash products. It is a natural oil that is derived from the Camellia sinensis plant. Camellia oil is rich in antioxidants, which help to protect the skin from damage caused by free radicals. It is also moisturizing and helps to keep the skin healthy and hydrated. Additionally, camellia oil has anti-inflammatory and antibacterial properties, making it a great choice for private label face wash products.

Rice Bran

Rice bran is a great ingredient for private label face wash products. It is rich in antioxidants, which help to protect the skin from damage caused by free radicals. It is also moisturizing and helps to keep the skin healthy and hydrated. Additionally, rice bran has anti-inflammatory and antibacterial properties, making it a great choice for private label face wash products. Rice bran is also a good source of vitamin E.

Important Points of Private Label Face Wash Production

Just like any other cosmetics product, private label face wash come with a lot of moving parts, resulting in complexity. We will be introducing some of the important points which we think any beginner should be aware of.

Moisturizing Ingredients

One of the most important things to consider when formulating a private label face wash product is the inclusion of moisturizing ingredients. This is because the skin on the face is often more sensitive than the skin on other parts of the body, and it needs to be properly hydrated in order to look and feel its best. Some of the best moisturizing ingredients to use in private label face wash products include palm oil, camellia oil, and rice bran. These ingredients are all rich in antioxidants, which help to protect the skin from damage caused by free radicals. They are also moisturizing and help to keep the skin healthy and hydrated. Additionally, they have anti-inflammatory and antibacterial properties, making them ideal for use in private label face wash products.

Additives

When formulating a private label face wash product, it is important to consider the additives that will be used. Additives can include fragrances, colouring agents, and preservatives. It is important to choose additives that are safe and effective for use on the skin. Some good options to consider include fragrances that are derived from natural sources, colouring agents that are derived from plant sources, and preservatives that are free from harsh chemicals. By choosing safe and effective additives, you can be sure that your private label face wash product will be gentle on the skin and will provide all the benefits that you desire.

Production Cost and Quantity

When formulating a private label face wash product, it is important to consider the production cost and quantity. The production cost will vary depending on the ingredients used, and the quantity will need to be high enough to justify the manufacturing process. Most private label face wash products require a minimum order quantity of 1,000 units, but the price drops as the quantity increases. If you are planning to produce a private label face wash product, it is important to consider these factors in order to ensure that you get the best possible price.

Our Process of Private Label Face Wash Production

Our process for private label face wash production is very similar to other products.

1. Hearing/Consultation

At OEM Co. Ltd, we will kick off an initial discussion and consultation with you, to discuss what type of private label foundation you want, how many units you are looking for, and which ones are most popular among consumers in your target market.

2. Prototype Production (R&D)

Prototypes are created in the laboratory according to your product concept. Prototypes will be up for about 14 days for new requests and about 7 days for re-makes.

3. Package Design

Once the prototype is finalized, we can proceed with your desired container and packaging design. We will take care of all labeling including ingredient list, directions, logos, etc. You just need to approve them before mass production starts.

4. Production & Delivery

When we receive your order confirmation, the production process starts immediately. We carry out thorough inspections of each product to make sure they meet our high standards before delivering them on time and precisely as requested.

Conclusion

Private label face wash production can be a complex process, but at OEM Co. Ltd., we are experts in private labeling and can help you every step of the way. We offer a consultation to discuss your needs and preferences and then create a prototype according to your specifications. We also design the packaging and labeling for your product and carry out thorough inspections before delivery. By choosing us as your private label partner, you can be sure that you will receive a high-quality product that meets all your desires and exceeds your expectations.

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