Private Label Dry Shampoo: Your Brand, Our Quality

What is private label dry shampoo
I want to make private label dry shampoo
Is there are tips to make private label dry shampoo

Do you know what dry shampoo is? In recent years, the demand for private label dry shampoo has been increasing due to its ease and convenience. While the most popular ones could be aerosol type, there are also powder type, sheet type, and more.

While making aerosol type at a foreign country’s manufacturer could be difficult since it contains gas and is categorized as dangerous goods when imported, we can still explore other options of dry shampoo Made in Japan. In today’s article, I would like to give you some brief information on private label dry shampoo and some ingredient tips.

What is Private Label Dry Shampoo

Private label dry shampoo refers to a product manufactured by one company but sold under another company’s brand name. This allows businesses to offer their own branded version of dry shampoo without investing in the infrastructure or technology required for production.

Private label products are particularly appealing in the beauty and personal care market as they enable brands to quickly adapt to consumer trends and preferences while maintaining control over product quality, ingredients, and branding. For companies looking to expand their product lines with minimal risk and investment, private label dry shampoos provide a viable and profitable option.

I Want to Make Private Label Dry Shampoo

Private label dry shampoo offers an opportunity for businesses to market a product under their own brand name while outsourcing manufacturing. For those looking to establish or expand their brand in the hair care industry, private labeling allows you to create a product aligned with your brand identity and values without the overhead of production facilities.

Are There Tips to Make Private Label Dry Shampoo

Creating a successful private label dry shampoo starts with understanding your market and customer needs. Collaborating with a reputable manufacturer who can provide custom formulations and packaging options is crucial. It’s also essential to focus on quality ingredients and innovative formulas to stand out in the competitive market.

What Exactly is Private Label Shampoo

In this section, I will provide you with some brief information about dry shampoo. While you may have seen them in the market, I believe that there are some people who don’t know exactly what it is. This section is for you.

It is a New Type of Shampoo

While not entirely new, the concept of private label dry shampoo is gaining traction as consumers seek convenient and quick hair care solutions. Unlike traditional shampoos, dry shampoo offers a waterless option to refresh and revitalize hair, making it perfect for busy lifestyles.

How Does it Work?

Dry shampoo works by absorbing excess oil and impurities from the hair and scalp, leaving hair looking and feeling cleaner without the need for water. This is achieved through the action of absorbent ingredients that trap and lift away dirt and oils, making styling easier and extending the life of hairstyles.

The Differences Between Dry Shampoo and Normal Shampoo

The main difference lies in the application and purpose. Regular shampoo requires water and rinsing, primarily aimed at thorough cleansing. Dry shampoo, on the other hand, is used to refresh hair, control oil, and add volume without a wash, ideal for on-the-go touch-ups.

Types of Private Label Dry Shampoo

After I explain what dry shampoo is, let me share some types of dry shampoo. Choosing the type of product is really important, especially if you have a certain budget, target market, etc. Please check the characteristics of each type.

Spray/Aerosols Type

Aerosol sprays are the most popular form of dry shampoo. They offer a quick and even application, making them user-friendly and convenient. The aerosol mechanism helps distribute the product evenly across the hair for effective oil absorption.

Powder Type

Powder dry shampoos are gaining popularity for their eco-friendly packaging and non-aerosol application. They require a bit more technique to apply but can be great for targeted application and reducing product waste.

If You Are Trying to Import Aerosol Items

Importing aerosol products involves navigating specific regulations and safety standards due to their pressurized containers. Partnering with a manufacturer experienced in international shipping and regulatory compliance is essential to ensure a smooth import process.

Ingredients Tips for Private Label Dry Shampoo

So, now let me share some of the recommended ingredients for dry shampoo. Each ingredient has its strengths, so it’s wise to decide what kind of ingredients you want to use depending on your target market, product concepts, etc.

Rice Starch

Rice starch is a standout ingredient for private label dry shampoos due to its highly effective oil absorption properties. It provides a lightweight texture that doesn’t weigh down the hair, which is crucial for maintaining natural volume and texture.

Ideal for those seeking a refreshed look without the heaviness associated with other products, rice starch helps extend the life of hairstyles by keeping hair fresh and voluminous in between washes. It’s also less likely to leave a white residue, which makes it suitable for a variety of hair colors.

Binchōtan Charcoal

Binchōtan charcoal, often referred to as white charcoal, is renowned for its purifying abilities. This ingredient deeply cleanses the scalp by absorbing toxins and impurities, effectively eliminating Odors and providing a clean, refreshed feel.

Its micro-porous structure acts like a sponge, targeting excess oil and build-up, which makes it particularly beneficial for those with oily hair or scalp issues. Additionally, Binchōtan charcoal imparts a cooling sensation, enhancing the overall refreshing experience of the dry shampoo.

Tapioca Starch

Tapioca starch is a preferred choice for many high-end dry shampoo formulations due to its fine, silky texture. This ingredient spreads easily and evenly across the hair, absorbing oils without clumping. It leaves behind minimal to no residue, which makes it ideal for all hair colors, including very dark or very light shades. Tapioca starch is particularly effective for those looking for a product that maintains the hair’s natural look and feel, offering a nearly invisible solution to oil control.

Lavender Oil

Lavender oil is celebrated not only for its calming and pleasant scent but also for its natural antibacterial and antimicrobial properties. When used in dry shampoo, it helps maintain scalp health by preventing the growth of bacteria that can lead to scalp irritation and dandruff.

Additionally, lavender oil can contribute to a soothing effect on the scalp, reducing potential itchiness and supporting hair health. Its gentle fragrance also helps mask any unwanted Odors, leaving hair smelling fresh and clean.


Kaolin clay is a gentle yet effective ingredient known for its detoxifying and oil-absorbing properties. It’s particularly suitable for sensitive scalps as it purifies without stripping natural oils, maintaining the scalp’s moisture balance.

Kaolin’s fine texture helps to cleanse and lift oils and impurities from the hair roots, enhancing volume and leaving hair feeling clean and refreshed. This clay is also effective in adding texture to the hair, making styling easier and more sustainable throughout the day.

Why You Should Make Private Label Dry Shampoo with Us

In the last section, let me address why you should work with us! While there are many other OEM companies in Japan, we offer numerous advantages for you to consider partnering with us.

Have a Lot of Options

We offer an extensive range of customizable options in both formulations and packaging, tailored to meet the diverse needs of your brand and your customers. Whether you’re aiming for a product that targets specific hair types, like curly or straight, or seeking unique scent profiles or organic ingredients, our flexible production capabilities ensure that you can create a distinctive product that resonates with your market.


Our low minimum order quantities (MOQs) provide a unique advantage, particularly for startups or businesses looking to test the market without committing to large-scale orders. This flexibility allows brands to innovate and adapt quickly to market trends and consumer preferences, minimizing risk while still being able to scale operations as demand grows.

Have a Lot of Export Experiences

With years of export experience and a deep understanding of global regulatory landscapes, we are well-equipped to handle the complexities of international distribution. Our expertise ensures that products meet local standards and are delivered efficiently, reducing the potential for customs delays and ensuring that your products reach your customers in a timely manner. This reliability makes us a trusted partner in expanding your brand globally.


Private label dry shampoo represents a valuable opportunity for brands looking to innovate within the beauty and personal care industry. By choosing to partner with an experienced manufacturer, you can leverage their expertise to create a product that not only meets consumer needs but also enhances your brand’s reputation. Embrace the potential of private label dry shampoo to differentiate your product line and captivate an engaged audience.



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